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LANVIN for International Women’s Day
Project type
Live Art
Date
March 2025
Location
Mayfair, London
To celebrate International Women’s Day, Lanvin asked me to re-create one of my original collage pieces, but as live, in-store gifting for their clients.
The blue and gold colour palette of the bouquet was inspired by archival design illustrations of Lanvin.
Situated in the Lanvin Mount Street store in London for the day, I created each hand painted artwork using watercolour, organically torn pieces of recycled painted paper, gold pen and oil pastels. I also added the clients name if they wished, to give an added touch of personalisation for their gifted artwork.
“Alex went to our store to make live paintings for our clients. They had a really good time in the store with her to get personalised paintings. Communication with Alex was really easy - she is so nice and professional.”
Jordan Lelong - Global Visual Merchandiser, Lanvin.
